Great brands aren't built on assumptions.

They are built on understanding.

Drawing on a background in Sociology and Anthropology and experience leading customer and healthcare research initiatives, I help organizations uncover the insights that drive meaningful decisions.

Services include audience research, customer interviews, persona development, messaging strategy, brand positioning, workshop facilitation, and healthcare research.

Ideal for organizations launching new products, refining their messaging, or seeking a deeper understanding of the people they serve.

Recent projects include:

• Leading healthcare provider and consumer research for the launch of a digestive health product, including surveys, interviews, audience segmentation, and messaging development.

• Developing customer personas and journey maps to support product positioning and launch strategy.

• Conducting patient and healthcare provider interviews to identify unmet needs, barriers to adoption, and communication opportunities.

• Facilitating brand workshops to clarify positioning, messaging, and customer experience.

• Supporting healthcare organizations with research translation, strategic communications, and launch planning.

Whether you're launching a new product, refining your messaging, or trying to better understand your audience, research helps replace assumptions with insight.